Integrated Marketing Strategy Essay Example | Topics and Well Written Essays - 1500 words

Integrated Marketing dodge - Essay ExampleIntroduction In any form of business, the domain of merchandise is regarded as quite a significant and one of the prominent activities to be conducted in promoting as well as establishing the intended defect within the target market. It is important to note that for any business to promote or to convey schooling about its products or services to the targeted customers, the tool of marketing must be essentially put into good use. Contextually, it has been observed that companies communicate with the customers with the help of confused tools of marketing, which comprise of advertising and other promotional activities to make them conscious(predicate) about what the business is offering to them. Unarguably, without proper marketing system, the success of business is quite likely to fix highly uncertain and entrust probably remain unaccomplished upto a larger extent (Lamb & et. al 2008). Contextually, the patriarchal intention of this report is to frame an integrated marketing schema to promote Bullet Proof Vests as a newly launched product in the targeted market. Overview- Integrated Marketing discourse Integrated Marketing Communication (IMC) is conceptually explained as an unconventional domain of marketing management that involves the implementation of conveying succinct and all-encompassing information about the proposed brand across numerous and diverse marketing channels. It is defined by experts as an integrated approach of marketing, which is designed with the intention to ensure that all the communication activities in the domain of marketing management are applied in a unified form involving various other well(p) channels of communication (International University of science and Technology, 2013). For strategizing the promotional framework required in the launch of the product i.e. slug proof vests, some of the tools of IMC including advertising, direct marketing, sales promotion, public relations , internet marketing, personal selling and publicity entrust be implemented. These tools will together work towards the accomplishment of the set goals, which in this case is to promote the features of sluggard proof vests to the targeted market and convince or encourage the potential buyers to purchase the same. Promotion Mix dodge Promotion mix strategies mainly include two forms of approaches, which comprise pull strategy and jabbing strategy, apply according to the marketing intentions and product features to convey the information regarding products and/or services to the potential purchasers (Lamb & et. al 2008). Applying the push strategy approach, the product i.e. bullet proof vest will be promoted to the customers directly with the help of various tools of advertising during its initial introductory stage. It is worth mentioning in this context that application of a push strategy in the initial stage of the product launch will help it in gaining a luck of market shares , countering the already existing competitive brands. In the subsequent phase, depending on the response from the customers towards the product, the pull strategy approach will be applied to encourage the customers to seek for the product from their end owing to its maturement demand and preference in the market. Notably, as the armed forces and soldiers will be the targeted customers of the product, due attention will be provided towards quality