The Hypodermic-Syringe Model Essay -- science

The Hypodermic-Syringe ModelThe hypodermic syringe syringe perplex mention that the media is alike a magic bullet and when an audience is targeted it will promptly be knocked down when they are hit. The hypodermic-syringe model also suggests that society is resistless and the media inject their media influence into society and manipulates it. The Frankfurt school envisioned the media as a hypodermic syringe, and the contents of the media were injected into the thoughts of the audience, who accepted the attitudes, opinions and beliefs expressed by the media without question. This model was a response to the German fascists use of postulate and radio for propaganda, and later applied to American capitalist society. The followers of the hypodermic model of effect adopted a variant of Marxism, emphasizing the dangers of the force-out of capitalism, which owned and controlled new forms of media. Researchers in the fifties also supported the Effects model when exploring the potenti al of the new medium of television. Researchers were grumpyly concerned all over increases in the representation of convulsive acts on television, which related with increases in violent acts in society. In the nineties, there was considerable concern over what were called word-painting nasties. The tabloid papers created a moral panic over whether particular violet films could influence small fry behavior and whether Childs Play 3 influenced the child killers of Jamie Bulger, but there was no proof that they had watched it....