Avon Promotion Essay

We employ trusted web enabled systems to augment Representative support, which allow a Representative to run her or his note more efficiently and also allow us to improve our wander-processing accuracy. For example, in many countries, Representatives mickle utilize the Inter brighten to manage their business electronically, including order submission, order tracking, payment and two-way communications with us. In addition, in the U.S. and certain other markets, Representatives can further build their have got business d star personalized web pages go outd by us, enabling them to sell a masterful line of our products online. Self-paced online training also is available in certain markets.In close to markets, we use decentralized branches, satellite hold ons and independent retail operations (e.g., sweetheart boutiques) to serveRepresentatives and other customersRepresentatives come to a branch to place and fill up product orders for their customers. The branches also crea te visibility for us with consumers and attend to reinforce our witness image. In certain markets, we provide opportunities to license our beauty centers and other retail-oriented and precede-to-consumer opportunities to reach clean customers in complementary ways to direct selling. In the U.S. and certain other markets, we also market our products by consumer websites (e.g., www.avon.com in the U.S.).The recruiting or appointing and training of Representatives ar the direct responsibilities of district gross sales managers, district managers and independent leadership. Depending on the market and the responsibilities of the role, some of these individuals are our employees and some are independent contractors. Those who are employees are paid a salary and an motivator based primarily on the achievement of a sales heading in their district. Those who are independent contractors are rewarded primarily based on total sales achieved in their zones or downline team of recru ited, trained and managed Representatives. face-to-face contacts, including recommendations from current Representatives (including the Leadership political program), and local market advertising constitute the primary means of obtaining new Representatives.The Leadership program is a multi- take aim compensation program which gives Representatives, known as independent leaders, the opportunity to earn discounts on their own sales of our products, as well as commissions based on the net sales made by Representatives they have recruited and trained.This program generally limits the follow of levels on which commissions can be earned to three. The primary responsibilities of independent leaders are the prospecting, appointing, training and development of their downline Representatives while maintaining a certain level of their own sales. Development of the Leadership program throughout the world is one part of our long-term promoteth strategy. As described above, the Representativ e is the store through which we primarily sell our products and, given the high rate of dollar volume among Representatives (a common characteristic of direct selling), it is critical that we recruit, retain and serviceRepresentatives on a continuing basis in order to maintain and grow our business. From time to time, local governments and others question the legal status of Representatives or call in burdens inconsistent with their status as independent contractors, often in fancy to possible coverage under social eudaemonia laws that would require us (and, in most instances, the Representatives) to make regular contributions to government social benefit funds. Although we have generally been able to address these questions in a passing(prenominal) manner, these questions can be raised again following regulatory changes in a jurisdiction or can be raised in other jurisdictions. If there should be a final determination uncomely to us in a country, the cost for future, and poss ibly past, contributions could be so substantial in the context of the volume and profitability of our business in that country that we would consider discontinuing operations in that country.Promotion and Marketing sales promotion and sales development activities are directed at assisting Representatives, through sales aids such as brochures, product samples and demonstration products. In order to support the efforts of Representatives to reach new customers, supernumeraryly knowing sales aids, promotional pieces, customer flyers, television advertising and print advertising can be used. In addition, we seek to motivate our Representatives through the use of particular incentive programs that reward superior sales performance. Periodic sales meetings with Representatives are conducted by the district sales or zone managers. The meetings are designed to keep Representatives abreast of product line changes, explain sales techniques and provide recognition forsales performance. A n umber of merchandising techniques are used, including the first appearance of new products, the use of combination offers, the use of trial sizes and samples, and the promotion of products package as gift items.In general, for each sales campaign, a classifiable brochure is published, in which new products are introduced and selected items are offered as special promotions or are given particular prominence in the brochure. A key priority for our merchandising is to continue the use of pricing and promotional models and tools to enable a deeper, fact-based understanding of the role and impact of pricing inside our product portfolio. From time to time, various regulations or laws have been proposed or follow that would, in general, restrict the frequency, duration or volume of sales resulting from new product introductions, special promotions or other special price offers. We run our pricing flexibility and broad product lines to mitigate the effect of these regulations. competit ive ConditionsWe face competition from various products and product lines both domestically and internationally.