Kfc – the Best Fast-Food Restaurant

EBA203 UI -Nguy? n Xuan Luan 100035 pic 1. Why is KFC famous? Kentucky Fried Chicken, better know as KFC, is the largest jaundiced restaurant KFC is an internationally prompt nutrition sedulousness in the world. KFC began with Col one(a)l Harland Sanders, in America in the year 1939. They have the important ambition to increase & maintain the prize in fast victuals industry. Their aim is to capture the fast pabulum securities industry. Every day, more(prenominal)(prenominal) than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than 15,000 units around the world.When you try to experience with the profits, the qualities, the taste, the price and the conveniences in KFCs restaurants, you give the axe find that the successes of KFC in worldwide market isnt random. It strike closely to many factors, such(prenominal) as blemish bring outment strategy, strategic of management, development of human resources and the particular secret of KFC is market strategy in the environment International Culture Quality is the number one. In summing up kfc famous brand, there are many other fast solid diet brands besides like Lotteria .. etc.The reason why KFC can rise leading(a) full of vicious competition due to continuously improve crossway quality and service quality, the quality of raw materials. In addition, KFC with good agencies such as the World Health Organization (WHO) certification interrogatory and using chicken is fully cooked to ensure hygienic KFC too through the mass media committed to 100% KFC chicken products sold are graceful at high temperatures during the period from 2 minutes 30 seconds to 14 minutes 30 seconds, so consumers can feel secure customer dung.Khach Centre not only enjoy quality service at the restaurant, but also can enjoy the fodder service brought to you quickly, hygiene, punctuality, service personnel with a caring attitude affable and polite picpic fill the correct location to store construction program of action localization principle is an important factor leading business in the field of food and drinks, e finickyly fast food. The selected location is not only a prerequisite, flourishing key to decide the success of the brand but also the premise and foundation for brand can provide standard services, single transparent and professional.Therefore, KFC attaches great importance to the selection of sites for a fast food restaurant. Often, KFC selected locations to be approved by two levels, local companies and corporations. The probability of success in the site selection process KFC business almost r separatelyed 100%. at one time through market surveys seriously, KFC always choose the big city is the point market to develop supply store. picpic Flavor featured, affordable Crispy puke chicken is seasoned by lemon fiber sprinkled all chicken pieces makes the dish more delicious, more attractive.Diners as awaken all the sen ses at the same time, from straw yellow chicken pieces to the aromatic smell of spices wide-awake meticulously and when finished enjoying brings balance the ease and unforgettable. picpic In 1939, Sanders has invented a funny Kentucky chicken recipes with 11 ingredients and flavors of different herbs and he called his dish food relief meals at home for family busy family, with very line hopvoi the price of each object income, the portion corresponding to James can replace periodical meals but still enough, everyone can enjoy KFC is easy and convenient KFC destine Besides the convenience of restaurants, there are certain limits. Today, with the development of economy, pack tend to be simple fast to meet demand, there are many fast food stores to grow, with new flavors, intense competition with KFC. Also, today, in Asia in general and VET in particular, fast food accounts for 10% of the menu of the people, not the majority as other countries such as England, United States . Sout h, people still preferred meal, with the fussy and more nutritious.Finally, fast food is concentrated in some parts, certain age, can not cover all the subjects, the difference in food culture is also a major obstacle affecting the development of kfc 3. If you are in charge of the KFC brand expansion in Vietnam market I willing proceed as follows a Market research building goals office Analysis of socio-economic, cultural and Vietnam, the true status of development of the fast food market in Vietnam to have accurate assessment of market size, development rate and the level of competition on truong.Phan of the strengths, limitations and dynamics of KFC before and later the implementation of the strategy to penetrate the Vietnamese market. Evaluate the successes and limitations of the Marketing-Mix strategy of KFC in the past, and propose some ideas and measures to KFC continues to maintain its position in the Vietnamese market in the near future . picpic b. Overview vietnam fast food market Vietnam a country that ranks as the most populous country in the world, ith a young population structure and economic growth potential is considered as an attractive market for the food business group fast (fast food). correspond to estimates by market survey company Euromonitor, sales of fast food areas in Vietnam is still modest, from 12. 5 billion in 1999, increased to 19. 6 billion in 2002, fell to 13. 5 billion winter 2004 and from 16 billion in 2007 to approximately 20. 1 billion in 2009. whole about 10% of the population have used fast food habits.This number is too small compared with neighboring countries such as Thailand, Malaysia, China, India has more than 70% of consumers eat fast food at least one time / month. And about 90% of the number of Vietnamese consumers are not familiar with the fast food will provide an opportunity for entrepreneurs to exploit. In short, if I was manager in charge of expansion kfc Vietnam, in the current era of knowledge econo my, ahead of the competition is extremely fierce and fierce international market, to develop the brand, businesses need to focus on improving the quality of services, ranging from visible to invisible. pplication of advanced marketing strategies, particularly marketing strategy in environments with culture, to the consumers living in different cultures, whether China, Japan and Vietnam are remembered this brand even once. In the context of globalization, modern businesses need to pay special attention to the integration of culture focuses on developing marketing strategies such as strengthening cultural product development, brand building, building develop corporate culture, at the same time, in the fierce competition of the market, confront with the concept of different values f each object, each heathen group, businesses need to know to apply flexible strategies sales marketing strategy, which can stand on the international market, creating a powerful breakthrough in the process of brand development business. picpic picpic Some of my work here is all. students for long-suffering